Nivea Campaign For Real Beauty

Niveas integrated promotion will engage women in a.

Nivea campaign for real beauty. Niveas Rethink Soft campaign that kicked off last week is part of a new strategy meant to align the brand with a stronger identity. The 4m advertising push has been branded a copycat campaign by one Dove insider. May 14 2018.

Nivea is a global skincare and body care brand that is owned by the German company called Beiersdorf. In 1911 the team at Beiersdorf developed an innovative oil-water-based mixture that became the Nivea Creme. The research pays attention to the fact.

We care for skin we care for people and we care beyond skin. Fcb Milan And Nivea Present Beauty Without Age A New Campaign Starring Italian Icon Monica Bellucci. We wanted to find a more relevant role for the Nivea brand in our target markets minds.

Colorism is not a Black-White or dark issue. Beiersdorf UKs attempt to reposition Nivea as a brand that communicates beauty as more than just looks is being criticised as a rip-off of rival Doves Campaign for Real Beauty. Dove Advertisement Analysis Sample Essay Outline.

Nivea pulled the plug on the controversial ad immediatelyThe campaign meant for release in the Middle East was scrapped and a pathetic apology was released by the brand claiming the bad ad was misleading. Dove is committed to help all women realise their personal beauty potential by creating products that deliver real care. The campaign was a huge multimedia campaign and i-vu was selected to repeat the TV advert to an elusive female audience.

FCB Milan and Beiersdorf are proud to launch the first NIVEA commercial for the Italian market starring iconic actress and new NIVEA brand ambassador Monica Bellucci. Originally starting as a creative strategic research effort brought to life the concept and heart behind the Real Beauty campaign. Ironically Niveas reputation was dragged through the dirt and the campaign condemned by the public.