Lux The Beauty Soap Case Study

Case Study LUX Indonesia uses a movie awards event to create buzz for its beauty product launch Key results 25 engagement rate 39 follower increase 005 CPE The opportunity Lux Indonesia Lux_ID the market leader in Indonesias beauty soap category wanted to create maximum buzz around the launch of its Lux Whitening Body Wash.

Lux the beauty soap case study. For the first time the iconic Lux bar of soap was redesigned incorporating a subtle but visible lump. Lux has been the largest selling personal wash brand in the country. This study is on attempt to analyze the problems faced by the consumer of the product.

Luxderived from the word luxury was launched in 1899 as a laundry soap in the UK. Idea Working with Lux we did something more fundamental than traditional messaging we transformed the product. In fact Lux has been making waves since 1924 when it launched the worlds first mass-market beauty soap at a fraction of the cost of some expensive brands.

They have Lux Soap Case Study created beautiful original work at a reasonable price. Lux is the first brand to bring the sunscreen concept. Lux Soap came into existence in 1964.

It was positioned as a beauty soap in India and HUL has since used successful film actors of the timesuch as Leela Chitnis Madhubala Hema Malini and Kareena Kapoorto endorse the product. The range of products includes beauty soaps shower gels bath additives hair shampoos and conditioners. The new Lux with the sunscreen formula is targeted towards a different market segment as compared previously to previous Lux.

Watch the case study by Wunderman Thompson here whatsapp 0 whatsapp 0 Facebook 0 Tweet 0 linkedin 0 Hindustan Unilevers soap brand Lux has unveiled a campaign that alerts women to the importance of breast examination with a simple product idea. Research revealed that a staggering 75 of Indian women shy away from self-examination. There was a lot of support internally at Unilever it struck a chord It.

Case Study Patient Tracheostomy Custom Curriculum Vitae Writers Website Usa The Pros And Cons Of Using The Internet Essay Indian Farmers Essay Hindi Unlimited revisions until you are satisfied. Lux was first introduced to the Sri Lankan market in 1931. The study has been undertaken to find out the customers awareness towards Lux soap.